Now Lionsgate Adds More Marketing Help

Lionsgate Employing Help On Distribution Side Lionsgate has become using the second stepof Hollywood rehab: not only realizing it features a problem but employing even moreexecutivesto repair it.The studio has introduced in marketing guru Terry Press only a day afteradding former Disney professional Chris LeRoy being an in-house consultant around the distribution side.Press is confirming to Lionsgate Leader of selling professional Tim Palen. I stated it before however it’s worth repeating: 2011 is a disaster for Lionsgate which must prepare for 2012 when potential blockbusters such as the Hunger Games debut. But just like Press and LeRoy are, they're not able to make miracles when the product stinks. I really hope the great buzz surrounding Hunger Games in the best-selling book trilogy bears fruit for itsplanned film franchise. Press, obviously, labored forWalt Disney Galleries after which DreamWorksbefore heading out by herself. She’s an advisor to lower-but-not-out CBS Films that is altering its business design. And she or he was working closelywith Scott Rudin being an agent.Focus on the term ‘was’. Rudin includes a lengthy and unfortunate good reputation for inappropriate behavior to individuals near to him:he wassomiserableto Press throughout the tail-finish from the Oscar advertising campaign for that Social Networking and the start of the main one with this year’sThe Girl Using The Dragon Tattoo they’verecently andquietly separated company, based on my The new sony sources. So, from my view, evenworking for Lionsgate at this time is preferable to employed by Rudin.