Reality competition concentrates on Ford Escape

Ford is joining with NBC and Telemundo's mun2 cabler for your reality skein "Escape Routes," which will reveal the 2013 Ford Escape.The program airs on Saturday nights at 8 p.m. beginning March 31 on NBC. It will air at 11 p.m. on mun2, which targets youthful, bilingual Latino auds.Inside the series, six categories of two will compete in the road-trip challenge while using the new vehicle, which can also be incorporated inside the grand prize. The vehicle maker earlier used social media to exhibit the Fiesta and Explorer. Despite the fact that series concentrates on Ford, the program will feature advertising off their sponsors and is not a period of time-buy deal."Escape Routes" is produced by Elise Doganieri, longtime professional producer of CBS' "The Astounding Race." The six hourlong episodes will probably be situated by Rossi Morreale, who situated ABC's "Dating at night time.Inch Participants will visit urban centers including L.A., NY, Atlanta, Miami, San Francisco Bay Area and Las vegas.Challenges will stream survive Escaperoutes.com, and fans will have a way to change the outcomes of the sport.InchThis really is really the first time an vehicle maker provides prime-time television to make a completely new vehicle," mentioned Jim Farley, Ford group veep for global marketing, sales and repair. Contact the number newsroom at news@variety.com